From March 13 to 15, 2025, Seoul Indie Beauty Show 2025 took place in Seoul, becoming one of the largest events in the independent cosmetics industry. This year, the exhibition featured over 250 brands from various countries and attracted more than 30,000 visitors, including distributors, cosmetologists, buyers, and beauty enthusiasts. For Bohicare, participating in this event was a significant step towards expanding its international presence and strengthening its image as an innovative player in the premium skincare market.

Bohicare’s Booth: Innovation, Attention to Detail, and Live Interaction

The Bohicare booth (C315) garnered significant interest from both industry professionals and general visitors. Attendees had the opportunity to test the brand’s flagship products, experience their texture, fragrance, and effectiveness firsthand. Two standout products were the Idebenone & Peptide Serum and the Lifting Face Cream, both designed with a focus on slow aging—a concept that promotes mindful and gentle skincare.

An exclusive 20% discount for exhibition guests, along with interactive giveaways featuring branded merchandise and product samples, kept engagement levels high and created an immersive experience. However, the most valuable aspect of the event was the opportunity for direct interactions with customers and the professional community.

“For us, it’s not just about showcasing our products, but about seeing real-time reactions, hearing feedback, and engaging with fellow industry professionals. This is what helps us move forward, refine our formulations, and develop new solutions for mindful skincare,” shared Bohicare’s founder, Svetlana Son.

Networking and Expanding Opportunities

The exhibition also served as a vital B2B platform. Bohicare’s representatives held numerous meetings with potential distributors and partners, discussing expansion opportunities in South Korea, across Asia, Europe, and the CIS region. The high level of interest in the brand’s products reflects the global trend toward clean ingredients, effective formulas, and conscious skincare.

“We are witnessing a growing demand for high-quality skincare that doesn’t just cover imperfections but truly delivers results. This confirms that Bohicare’s philosophy and approach resonate with consumers worldwide,” the brand’s team noted.

Key Takeaways and Future Plans

Participating in Seoul Indie Beauty Show 2025 marked an important milestone for Bohicare. The event not only strengthened the brand’s market position but also provided valuable insights for future product development. New connections, positive feedback, and strong interest in Bohicare’s offerings reaffirm the brand’s commitment to creating effective solutions for conscious skincare.

A huge thank you to everyone who visited our booth! We look forward to seeing you at upcoming international exhibitions.