Bohicare took part in Cosmoprof Asia Hong Kong for the second time, one of the key international events in the beauty industry. The exhibition annually brings together tens of thousands of professionals and brands from around the world and remains an important platform for professional dialogue, knowledge exchange, and the presentation of global trends.

In 2025, Bohicare unveiled an updated booth designed in the brand’s signature aesthetic and styled as a pop up space. The concept highlighted the philosophy of Bohicare and allowed guests to explore the brand’s visual identity and product portfolio more closely, including its all time bestsellers and the latest releases. Only booth visitors were given an exclusive opportunity to preview the upcoming winter campaign. While details remain behind the scenes for now, the reveal quickly became one of the most discussed moments of the exhibition.

A key feature of this year’s event was the significant increase in Chinese attendees. The audience showed a strong interest in premium Korean skincare solutions, and Bohicare’s products received an exceptional response. This served as a confirmation of the brand’s relevance and formula quality, as well as an opportunity to strengthen its presence in existing regions and initiate conversations with potential partners in new markets.

“We see how global interest in high quality Korean skincare continues to grow, and how important personal presence is at events of this scale. Cosmoprof Asia provides not only a platform to showcase products, but also an opportunity to build trust — the foundation of long term partnerships,” representatives of Bohicare noted.

Participation in Cosmoprof Asia Hong Kong became another step in the brand’s international expansion. Rising interest in the product range, the development of the B2B direction, and an expanding assortment are forming a solid basis for Bohicare’s continued growth and strengthening its position in the global beauty market.